http://www.lagardere-advertising.comRSS généralhttp://www.lagardere-advertising.com/News/General/MEDIA-STUDIES <p> The ONE Study is a fusion of the EPM and EPIQ surveys, giving readership figures for the global performance of all French press and a measurement of the consultation habits of all related digital extensions. Lagardère occupies the leading position in 10 magazines: Femina, Paris Match, Art & Decorations, Maison & Travaux, Télé 7 jours, Auto moto, Parents, ELLE Decoration, Mon jardin & me maison and Premiere. </p> <p> <b>Weekly News Magazines</b> </p> <p> <b>Paris Match</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/paris-match/56398-1-fre-FR/Paris-Match_tiny.jpg" width="22" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Paris match is the leading French weekly News magazine, with 3,727,000 readers, leading on men, women and women AB (25-49 years old) targets. </p> <p> <b>Upscale Women</b> </p> <p> </p> <p> <b>ELLE</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-elle/56401-1-fre-FR/2-elle_tiny.jpg" width="24" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> ELLE is the leading French weekly upscale women magazine and brand, with 2,017,000 readers (of which 1,576,000 are women), for reach and affinity with AB class women aged 25-49. </p> <p> </p> <p> <b>Psychologies</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-psycho/56404-1-fre-FR/2-psycho_tiny.jpg" width="23" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Psychologies is the leading French upscale women magazine 2,644,000 readers (of which 1,831,000 are women), for reach and affinity with A and AB class women aged 25-49. </p> <p> </p> <p> <b>Be</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-be/56407-1-fre-FR/2-be_tiny.jpg" width="22" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Be is the leading French weekly women magazine, with 699,000 readers (of which 590,000 are women), in affinity with AB households and women aged between 20 and 34. </p> <p> </p> <p> <b>Women General Interest</b> </p> <p> <b>Femina</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-femina/56410-1-fre-FR/2-femina_tiny.jpg" width="25" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Femina is the 2nd most read title in France and the only Women’s magazine to reach 1 woman out of 5. It is the 1st woman’s magazine on all targets, with an impressive 8,258,000 readers (of which 5,298,000 are women). </p> <p> <b>Women: Art of Living</b> </p> <p> <b>Art & Décoration</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-art-deco/56413-1-fre-FR/2-art-deco_tiny.jpg" width="25" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Art & Décoration is the leading French decoration magazine, with 3,215,000 readers (of which 2,135,000 are women), in affinity with the total population, women and AB class women aged between 25 and 49. </p> <p> <b>ELLE Decoration</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/elle-deco-fr/56416-1-fre-FR/elle-deco-fr_tiny.jpg" width="22" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> ELLE Decoration is the leading French upscale decoration magazine, with 2,052,000 readers (of which 1,660,000 are women), in affinity with the total population, women and AB class women aged between 25 and 49. </p> <p> </p> <p> <b>Le journal de la maison</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-journal-maison/56419-1-fre-FR/2-journal-maison_tiny.jpg" width="22" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Le journal de la maison has 1,259,000 readers (of which 958,000 are women), with a reach and affinity for AB class women and women home earners. </p> <p> <b>Campagne Decoration</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-camp-deco/56422-1-fre-FR/2-camp-deco_tiny.jpg" width="24" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Compagne Decoration is the leading French upscale decoration magazine in affinity with woman living in an individual house, with 692,000 readers (of which 540,000 are women). </p> <p> <b>Maison & Travaux</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-mais-trav/56425-1-fre-FR/2-mais-trav_tiny.jpg" width="23" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Maison & Travaux is the leading DIY around the house magazine, with 2,845,000 readers (of which 1,730,000 are women), in affinity with the total population and AB class women aged between 25 and 49. </p> <p> <b>Mon jardin & ma maison</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/jardin-maison/56428-1-fre-FR/jardin-maison_tiny.jpg" width="23" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> Mon jardin & ma maison is the leading French gardening magazine, with 1,667,000 readers (of which 1,117,000 are women), in affinity with the total population and women living in a house with a garden. </p> <p> <b>ELLE à Table</b> </p> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <p> <img src="/var/lga/storage/images/media/images/2-a-table/56431-1-fre-FR/2-a-table_tiny.jpg" width="23" height="30" style="border: 0px;" alt="" title="" /> </p> </div> </div> </div> </div> <p> ELLE à Table is the leading French upscale cooking magazine, with 1,170,000 readers (of which 944,000 are women), in affinity with women and AB class women aged between 25 and 49. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW18 <p> ELLE Decoration’s Design Talent Awards, Inside Design, will be taking place in Amsterdam from 21st - 23rd September 2012. </p> <p> It is by far the most inspiring design event in the Netherlands, organized by the Dutch ELLE Decoration team. It is a small-scale version of Milan’s Fuorisalone, with creative talents showing their work in the city. </p> <p> The winner of the ELLE Decoration Design Talent Award is announced during the event. This annual design competition for promising talent is organized by ELLE Decoration in collaboration with a leading international design label. Every year ELLE Decoration looks for new partners and this year’s design label is the internationally recognized furniture brand, Cappellini! </p> <p> In 2011, ELLE Decoration had a circulation of 48,363 and an average reach of 199,000, showing a 13% increase from 2010.<br />Source: HOI and NPM </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW17 <p> Paris Match, the number one French news magazine, and Getty Images, one of the biggest photography and multimedia agencies, have just signed an exclusive contract for the worldwide distribution of the magazine’s photos. </p> <p> From now on, a selection of more than 200,000 photographs from Paris Match’s archive, accompanied each week by articles from the magazine, will be distributed throughout the world by Getty Images and its international offices (except in France). Thanks to this contract, Paris Match and Getty Images are uniting their expertise in order to increase multi-support distribution and the influence of photo journalism across the globe. </p> <p> For over 60 years, Paris Match, the photojournalism point of reference, has been at the heart of the News. Its association with Getty Images has created a new dynamic for these two well-established players in the world of News photography. Distributed in over 120 countries, Paris Match can now offer greater access to its photography archives from 1940 to today. At the same time, this collection will enrich Getty Images’ archives, which is already home to over 85 million images. </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW16 <p> From the beginning of the campaign, ELLE is getting involved in the presidential campaign on Elle.fr via its interactive platform, PresidentiELLE 2012. </p> <p> The success of the “ELLE elections 2007” forum and the “Woman’s Meetings 2010”, has allowed ELLE to create a network of over 2000 women: including experts, readers, web users; all of whom are passionate and very involved. </p> <p> These women have brought the platform to life, as well as answering our big questionnaire about women’s place in society and giving their suggestions on how to change the lives of women… and men. </p> <p> ELLE magazine has been their mouthpiece, asking their questions in the run up to the presidential elections at our debate day on 5th April 2012, which was held at Sciences Po (The University of Political Sciences, Paris). One after the other, Nathalie Arthaud, François Bayrou, Nicolas Dupont-Aignan, Françoise Hollande, Eva Joly, Marine Le Pen, Jean-Luc Mélenchon and Nicolas Sarkozy, answered the questions which women have been asking themselves. This event was organised by Valérie Toranian, editor-in-chief of ELLE and Bruce Toussaint, Europe 1’s morning presenter. </p> http://www.lagardere-advertising.com/News/General/NEW-LAYOUTS!3 <p> To better respond to its reader’s expectations, Mon jardin & ma maison is proposing a new format, covering a larger range of subjects. It aims to make its practical articles more accessible and to have zestier reports with unique photos and original concepts. </p> <p> In 2011, Mon jardin & ma maison had a circulation of 157,103 and a readership of 1,667,000 readers in 2011. <br />Sources: OJD TOTAL CIRCULATION & ONE </p> http://www.lagardere-advertising.com/News/General/NEW-LAYOUTS!2 <p> With a new format, new logo and new sections, on new paper, Maison & Travaux has gone all out to get closer to its readers, even giving them the opportunity to share their design projects in the magazine. The more structured layout allows quicker access to practical information, whilst the greater range of test products and advice helps readers to better understand the world of design. </p> <p> In 2011, Maison & Travaux had a circulation of 199,437 and a readership of 2,845,000 readers in 2011.<br />Sources: OJD TOTAL CIRCULATION & ONE </p> http://www.lagardere-advertising.com/News/General/NEW-LAYOUTS! <p> In 2012, Numéro and Numéro Homme, the visionary, iconic, arty, international magazine will be produced on new paper, with new sections and a new graphic impetus, to deliver an even more luxurious magazine to its readers. </p> http://www.lagardere-advertising.com/News/General/HAPPY-BIRTHDAY-TO! <p> Version Femina, the most read French feminine magazine*, edited by Lagardère Active, celebrates its 10th birthday with a special issue.<br />(France Study – Source ONE 2011) </p> <p> For its birthday, the magazine, which distributes nearly 3.5 million copies a week, is producing a special “10 Years” edition. The issue will exclusively offer the results of a survey carried out by the Harris Interactive Institute: “Everything that has marked women in the last 10 years”, with a commentary provided by sociologist, Gérard Mermet. To pay tribute to its regional distribution, the magazine will also let numerous personalities tell us about their regions. </p> <p> Constance Poniatowski, Editor in Chief:<br />“Our survey confirms it; our readers are 21st century women, who are as interested in human values as modernity and the environment. It is in this spirit that we shall continue to accompany them each week, with what has been our strength over the last 10 years, the closeness and positivity at the heart of their feminine magazine.” </p> <p> Franck Espiasse – Cabau, Editor of Lagardère Active’s feminine titles:<br /> “We are celebrating this special birthday in an extremely positive way for the magazine, whose editorial pagination has been reinforced, as well as the way news articles are treated. The weekly magazine, Version Femina, will be enhancing its circulation development in 2012, as well as other projects and actions which will serve to strengthen its relationship with its readers.” </p> <p> Version Femina, the leading French feminine magazine, is the weekly supplement to daily regional press, with 37 regional papers currently containing it. They magazine boasts:<br /> - A circulation of 3, 352, 664 copies (OJD TOTAL CIRCULATION 2011)<br />- An audience of 8,258,000 readers (ONE 2011) </p> <p> Version Femina is a Lagardère Active publication.<br />*(source: OJD TOTAL CIRCULATION 2011) </p> http://www.lagardere-advertising.com/News/General/LAUNCHES!2 <p> This Autumn, timed with the October on–sale date, ELLE US will be re-launching ELLE Accessories magazine. ELLE Accessories was a very successful brand extension for ELLE between 2005–2008, and one many of our luxury advertisers supported. Now, with the economy on the uptick, accessories playing a more important role than ever before in everyone’s collections and a strong consumer demand for this content, is the right time to re-launch the magazine. </p> <p> The magazine will be luxurious in an oversized layout and will be produced by the full ELLE editorial staff. The circulation will be 300,000 (print only), with a three-pronged distribution strategy: 1.) at newsstands as a standalone edition with Barnes & Noble; 2.) at newsstands poly-bagged with the October issue of ELLE ; 3.) database mailing to select Neiman Marcus Inner Circle members and select names from ELLE’s database with HHI over $150k+. The magazine will be published twice yearly, with spring and autumn editions and will also be available for download on several tablet devices including: iPad, Nook, and Kindle. </p> http://www.lagardere-advertising.com/News/General/LAUNCHES! <p> Paris Match France is launching a new themed iPad supplement alongside its already established interactive iMag. Advertisers will be able to sponsor the supplement according to the weekly theme. <br /> Exclusively, over two weeks sponsoring, advertisers will have: <br /> • A message on the cover of the themed supplement (such as “This magazine is brought to you by…”)<br /> • One clickable flash screen<br /> • A full interactive page in 2 issues of the iMag.<br />(Price 10 000 € Net) </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!10 <p> ELLE Eten’s circulation (58 329 copies) has increased by an impressive 9% over the last year.<br />Source: HOI 2011 </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!9 <p> In 2011, ELLE DECO circulation (48 363 copies) in the NETHERLANDS increased by 6 % in comparison to 2010 sales.<br />Source: HOI 2011 </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!8 <p> A huge congratulations to RED Netherlands (59 987 copies), whose circulation has increased by a massive 24% over the past year!!!<br />Source: HOI 2011 </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!7 <p> ELLE’s circulation (85,220 copies) has seen an impressive rise of 13% in Q4 2011 in comparison to Q4 2010 and its readership (287,000 readers) has also increased by 2 %.<br />Source: HOI and NPM </p> <p> </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!6 <p> Brand new readership data confirms that ELLE Decoration Germany is number one for coverage, with 543,000 readers, placing it well in front of A&W with 226,000 and AD which has 175,000 readers. It is also perceived as a more cutting-edge title, with 40% of readers describing it as avant-garde, whereas only 29% feel A&W and 19% feel A&D are. <br />Source: TDW 2012-2 </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!5 <p> ELLE Decor Italy has had a 8% circulation increase, selling 66,367 copies in 2011 versus 61,262 in 2010. <br />(Source ADS) </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!4 <p> Marie Claire Maison reinforced its position in the market in 2011, with a +2 % of circulation increase selling 71,845 copies in 2011 versus 70,327 in 2010. There has also been an impressive 18% readership increase, with 234,000 readers in 2011 in comparison to 198,000 in 2010.<br />Source Ads, Audipress </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!3 <p> Selling 70,376 copies, ELLE Decoration’s print circulation is at an all time high, growing annually by 3%. This makes ELLE Decoration the strongest performer in the market, which is currently growing by 0.4%. </p> <p> At 17,268, subscriptions are at their highest ever level, growing by 9% each year, and overseas sales are also at their highest level, increasing by an impressive 14% each year, currently at 22,288, which is just 2,500 copies behind World of Interiors. </p> <p> Digital circulation is at 1,053, with the ELLE Decoration app. available for download from the Apple newsstand as of November 2011.This gives a total combined Sale of 71,429, meaning that the UK title continues to outsell Wallpaper and World of Interiors combined!<br />Source ABC. </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO!2 <p> ELLE DECORATION France has had a successful year, with a 4% increase compared to 2010, selling 198,404 copies in 2011 in comparison to 191,040 in 2010. <br />Source OJD. </p> http://www.lagardere-advertising.com/News/General/WELL-DONE-TO! <p> Paris Match and ELLE awarded at « Magazines of the Year » </p> <p> Lagardère Active is very pleased that two of its weekly magazines received awards at the 10th “Magazine of the year” awards ceremony, which took place in Paris on Wednesday 4th April and was organised by the SPM (Magazine Press Union). </p> <p> Paris Match was awarded “Magazine of the Year”<br />The prize, “Magazine of the Year”, is awarded to the best magazine in all categories over the past year (editorial content and circulation). </p> <p> From Edouard Minc, Lagardère Active’s News press editor: “We are very happy to receive this prize as it shows recognition for all the work which has been put in, in order to improve the editorial offer, allowing the exceptional intensity of our news articles to reach readers. Paris Match is a unique concept in France, covering the large spectrum of events which make up daily life. This prize awards the professionalism of a team which is engaged in types of events.” </p> <p> Paris Match, the number one French News magazine, is present in 120 countries with 3.7 million readers each week and has a circulation of over 690,000 copies. </p> <p> ELLE, winner of the “10 Years of Success” award<br />This prize awards a universal, ‘emblematic’ brand, which is forever renewing its content whist remaining a point of reference, and whose circulation haven’t stopped increasing over the past 10 years. </p> <p> From Franck Espiasse-Cabau, Lagardère Active’s female press editor: “We are extremely proud of this prize, which I am dedicating to all the teams which contribute each week, in feeding the unique, fantastic media story of ELLE in France and Worldwide. The adventure continues, we are going to follow our planned investments and developments resolutely, in the months and years to come.” </p> <p> ELLE, the number one high-end, weekly, women’s magazine, brings together over 2 million readers* each week and has a circulation of 410,851 copies.** This award testifies the power of the ELLE brand and its dynamic editorial.<br /> * ONE 2011<br />** OJD 2011 TOTAL CIRCULATION </p> <p> </p> <p> </p> <p> </p>