WEB FOCUS!

WEB FOCUS!

ELLE.fr invites users to discover a more structured website, with an enhanced visual identity, placing emphasis on pictures and on clearly identified, listed content.

The new website features special reports answering Elle users' needs, features ELLE Videos on all pages and offers quick, easy access to the latest content and share buttons of popular social networks. This enables the Elle team to be more responsive and lively in the way it covers breaking fashion, beauty, social news, and to offer the Elle users a more dynamic site, opening debates and featuring the latest trends:

- Fashion: "I love, I hate", a place for Elle editors to express their opinions.
- Beauty: "Ethnic Beauty", providing advice and a selection of hair and beauty products.
- Both Fashion & Beauty: "I confess, I cannot resist" editors’ share their favourite shopping must-haves.

The overall goal of the revamp is to build a closer relationship between users and editors, by clearly identifying and embodying the Elle.fr team, using "I" in the titles and highlighting pictures of editors.

• By Country
• By Media
• By Category
• By Brand
• By Target
• By Creative Solution