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Presentation

More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.
ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY,STYLISH,SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces to new ideas.

 

KEY FACTS

Launch date:
1991

Frequency:
Monthly

Circulation:
65 000 (ACNielsen Oct 10-Mar 11)

Distribution:

Taiwan
Total Reach:
226 000 (ACNielsen Oct 10-Mar 11)

Men/Women Readers:
Female : 93%

Socio-Demographic Profile:
< 24 y.o 26%
25 - 34 y.o 45%
35+ y.o 30%
Average age: 31 years old

Urban : 58%
High Education : 69%


4 color page rate:
65 000 TWD

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